Katwood
Role
- UI/UX Design
- Frontend
- Backend
Problem
- A need to develop an e-commerce website from scratch and launch online sales.
- A challenge of effectively displaying the full range of furniture materials and finish options.
- Compliance with EU project funding requirements.
Solution
The project started with a competitor analysis and planning of content structure. We developed a site map and wireframes, which helped clearly define the user journey and content layout.
Using this structure, we designed the entire website in Figma, integrating distinctive solutions to highlight the range of furniture materials and finishes, emphasising product personalisation.
The website was developed using WordPress. We integrated a 3D furniture configurator that allows visitors to virtually model products within their home environment.
The website’s design and functionality were fully aligned with EU project funding requirements. Working closely with marketing partners, we ensured a consistent brand image and well-crafted content presentation.
Results
The new website features a clear structure, user-friendly experience, and a modern design that reflects the brand’s aesthetic. The integrated 3D configurator allows visitors to actively engage in the furniture selection process, while the technical implementation meets modern standards for performance and accessibility.